PSAFLive is an independent online news and current affairs channel, aimed at developing and streaming high-quality non-commercial news content with particular attention to the interests of diverse audiences, unserved and underserved communities, and South Africans from all walks of life.

PSAFLive Apparel is aimed at strengthening the PSAFLive brands' visibility and generating revenue to ensure the sustainability of the channel in its efforts to facilitate the development and streaming of high-quality news and current affairs content.